When it comes to demonstrating the importance of an active community to a company, there are far too many executives who are not completely convinced until you prove the ROI by showing some serious numbers. That was my first goal when I decided to begin measuring our community’s growth. Understanding community traffic and visitor clickstream behavior is crucial to gaining insight into a community. So far Metrics have helped me identify important pages, learn about member behavior, and adjust strategies according to what seems to work. My biggest challenge when I begun my metrics analysis was deciding on which parameters to set as a measure. After some research, I have come up with a short list that I feel are the most important factors to take into consideration when setting up my community analytics.
